Dove issues apology for ‘racist’ Facebook advertisement, Twitter responds

(Twitter)

Dove beauty brand found themselves in hot water on social media after they released an ad of a black woman turning white after using their soap.

It was a Facebook campaign and there were three images in all. The black woman takes off her shirt to reveal a white woman and the last image reveals the woman to be Asian.

Dove has apologized for these “racist” images and removed the campaign from the social media network.

— Ivana Trump speculates her daughter Ivanka could run for presidency — 

Lol did this even look right to y’all? I mean your whole team sat down and cleared this bullshit right here? How? pic.twitter.com/WzsZfpkxAr

— Musimbwa (@UNcubeOthungayo) October 7, 2017

“An image we recently posted missed the mark in representing women of colour thoughtfully,” they tweeted. “We deeply regret the offense it caused.”

The ad has caused outrage around the globe, especially among South Africans.

Arts and Culture Minister Nathi Mthethwa retweeted the advertisement and posted, “We strongly condemn this racist campaign by @Dove and note with concern that this is not the first time they’ve been called out for racism.”

Three racists ads from Dove. Stop supporting companies that views your skin anything different from “normal”. pic.twitter.com/RCxXkTfb4H

— Denizcan James (@MrFilmkritik) October 8, 2017

Me going to apply for a loan again after bathing with dove pic.twitter.com/LtCVNAUX22

— One Take Mo (@ItsElmosWorld) October 8, 2017

Here is another! Y’all literally could’ve googled “racist soap ads” and it would show you ones just like yours. This is not ok pic.twitter.com/iJoEBR4TU4

— George M Johnson (@IamGMJohnson) October 8, 2017

How in the hell did this black woman accept to do this commercial? How? Don’t you have any respect and pride? Don’t tell me it’s for money

— Vénissa (@venissssssss) October 8, 2017

Okay, Dove…
One racist ad makes you suspect.
Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2

— Keith Boykin (@keithboykin) October 8, 2017

Corporations like Dove and others understand that there are a lot of white supremacists out here. And these racists buy products too

— Tariq Nasheed (@tariqnasheed) October 8, 2017

WHO TF USES @Dove YALL BETTER GET WITH THE WINNING TEAM @DrBronner pic.twitter.com/WjfNeaj2qr

— TED RANT (@SPNSZN) October 8, 2017

Tired of getting harassed by the police? Tired of getting followed around in stores? Or hell just tired of being blacc? Wash it away w DOVE pic.twitter.com/ufvGeckcag

— TREEZ™ ♿ (@OceanGrownTREEZ) October 8, 2017

This is not the first time Dove has done this. Other soap and skincare companies have a long, long history of racist ads. @Dove @Nivea pic.twitter.com/5kIleTZqGv

— Omar Moore (@popcornreel) October 8, 2017

Thought that Dove ad was fake until the apology happened. People actually sat at a table and said “Yeah post that picture”? ? pic.twitter.com/DZyj2jMned

— xoNecole (@xonecole) October 8, 2017