The first episode of the three part series, dominated cable viewers with a 1.9 rating in adults 18-49 with 4.2 million viewers.
The series premier of ‘The New Edition Story’ on BET, took the top spot in Tuesday’s cable ratings. The first episode of the three part series, dominated cable viewers with a 1.9 rating in adults 18-49 with 4.2 million viewers, that debut gave BET its highest-rated premier in five years.
“THE NEW EDITION STORY” (Part One) also dominated the social-sphere as BET ranked as the #1 most social network on television** on Tuesday, January 24th. The special was the #1 most social episode on both Facebook and Twitter, outranking all other TV programs including cable, syndication and sports. Across social platforms, 2.2 million people generated nearly 1 million interactions. On Twitter, BET and “THE NEW EDITION STORY” drove 12 of the top 20 trending topics of the night including #Betamax, #BobbyBrown, #CandyGirl, #MikeBivins, and #LukeJames. Interactions peaked during the live 10:30pm – 10:44pm window, as viewers applauded the transition of the band from boys to men.
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